By: Bram Evers, Poultry Specialist
Aline Pereira, M.Sc., DVM, Monogastric Nutritionist
Grand Valley Fortifiers
The official data showed that IPPE 2025 hosted over 1,300 exhibitors and 30,500 registered attendees, including nearly 9,000 international visitors from 129 countries. Canada had the largest international representation, making up 15% of attendees, while Latin America had the strongest regional presence, accounting for 49% of international visitors. This event is very relevant to modern poultry production.
From an on-farm feed perspective, there was a lot of different equipment on display, including mixers and grinders at every scale. We also took note of more options to process soybeans, some of which have been described in another article in this Grist about roasted beans.
On top of that, we met with many producers from Canada and the Netherlands, and it was very effective to have some discussions around the products from different exhibitors. A couple growing topics at these internationals shows like IPPE and Eurotier are animal welfare and reduction of antibiotic use. For the young (day-old) chickens, whether it be a broiler or pullet, we see how different stress actors reduce the immunity.
With MS Gold products at Farmers Depot, together with the expertise from MS Schippers, we have a product line that focuses exactly on this. With more concerns about chick quality, these products will improve the profitably of your new flock. Certain innovations were not available in Canada, but we are thankful for the opportunity to expand our network and see more of what could become commercially available in the future!
Held alongside the IPPE, the 2025 International Poultry Scientific Forum (IPSF) took place on January 27-28. The event brought together experts, academics, and industry professionals to discuss the latest advancements in research and science applied to the poultry sector. The forum provided a dynamic environment for discussions on innovations in areas such as nutrition, physiology,


Another highlight was the Poultry Market Intelligence Forum, which offered a series of analyses and insights into the current and future state of the poultry industry. The event featured experts discussing key issues affecting the market, including economic, political, and consumer trends. One of the key points highlighted was the likely record soybean production in Brazil for the 2025 harvest, which is expected to put downward pressure on global oilseed prices, as the increased product availability may reduce shortages and, therefore, lower prices.
Attending the IPPE and IPSF provided the GVF team with valuable insights into
industry advancements, networking opportunities, and innovations shaping the future of poultry production, and we look forward to sharing these with our customers.
This article was written for the Spring 2025 Poultry Grist. To read the whole Poultry Grist, click the button below.